I'm Maureen, master seamstress and designer of unforgettable bridal garments.
My career began in 2009, after falling in love with bridal design while working as a seamstress in bridal alterations. I opened my own bespoke bridal atelier in Victoria, BC and started making lightweight, whimsical wedding dresses that were different from the heavy gowns that I was accustomed to altering, and brides loved them. I moved my atelier to Toronto in 2012, and 4 years later started a label named Abigail of Gardenia, and sold my collections locally and through retailers worldwide. After some time I realized that maintaining the bespoke nature of my gowns, while keeping them sustainable, affordable, unique and made to measure was not possible while operating a retail business model, and my prices would have had to drastically increase to meet rising costs while accommodating a steep 100% bridal wear markup. So I downsized stockists, and settled into a small, designer direct business model. This better aligned with my values, and I absolutely love working one on one with brides. I am so grateful for all of my current & past brides. And the ones I have not met yet, I look forward to meeting you, and creating something special for your wedding day!
You can browse my current collection or inquire about a custom gown.
I love consults, and I am always happy to meet with you online to chat, or have long and winding email conversations.
Every item in my shop is cut, sewn, photographed and packaged in my Canadian studio, located in Calgary, Alberta.
I currently ship throughout Canada, USA & UK
Send a message if you have any questions, or would like to book a free consultation, I would love to hear from you!
